As Senator Larry Craigslist of problems continues to grow, you can and should use this story as the catalyst to kick off a campaign to support the Republican's determination to flush their own party's brand down the toilet.
For those who think politics should be about taking the high ground, it's not evil or wrong to point out things about your competition to sway hearts and minds. In fact, I assert that it's your primary job to explain to voters the differences between Democrats and Republicans: In this case, Democrats represent the brand that is tolerant and honest about sexual orientation, whereas Republicans are proving to be the opposite of who they say they are, and stand for things that they don't believe in.
Which brings to mind the word hypocrisy. The trouble is, we throw around the word hypocrisy a lot in our culture, so simply deploying this term won't raise any eyebrows by itself. Instead, we need to use hypocrisy as the means to a messaging ends.
But before we get to the talking points, let's do some up-front work to establish a pattern of Republican-style hypocrisy:
Many Republicans who claim to be...
- "Pro-heterosexual" are starting to be exposed as sexually deviant
- "Pro-military" have never served themselves, nor encourage their children to serve
- "Pro-family" values have had multiple divorces
- "G*d-fearing" exert behaviors that go directly against the teachings in the Bible
- "Pro-life" are also "pro-death penalty."
- "Anti-immigration" are also pro-business - the same businesses that profit from employing illegal immigrants
- "Anti-tax" still support expensive government programs like Medicaid, Medicare, and Social Security
- "Pro-America" yet think the Government wiretapping everyone without a warrant is still "America."
- Republicans Prefer Hypocrisy to Democracy
- Republicans Talk the Talk, but Don't Walk the Walk
- Republicans Talk a Good Game, but Place the Wrong Bets
- Republicans Think They Represent Conservatives, but Actually Represent Extremists and Deviants
- Republicans Seem to Need to Hide from the Truth in the Land of Liberty
This applies as much to Toilet-Patrol Larry as it does to Mit "I'm pro and/or/maybe against abortion, gay marriage, and everything else" Romney. It runs the gamut, which is why it's fair to generalize and make this a sticking point for the voters.
OK, one more: You Just Don't Get What you Pay for When you Vote Republican.
Pick and choose your favorite lines and start utilizing them when you're on talk shows or writing op-eds. Take these points to the market and re-brand the Republicans before they re-brand you.